Education seems to be the key to getting patients to say “yes” to treatment plans.
According to the ADA, patients do not say “yes” to dental treatment plans because they lack the dental education to see the importance of the treatment. Many patients simply do not know enough to see the value in the treatment plan that you are presenting. That’s good news! That means you should see a significant increase in patients agreeing to your treatment plans just by EDUCATING them.
An important distinction is to make sure you are selling a service, not a thing. Educate that patient on why you are recommending a crown and what not getting the crown could mean to that patient’s dental health. Show them before and after photos of similar procedures to increase their confidence of the end-result.
Tips to Educate your Patients:
Start in the waiting room!
Alongside magazines, add some educational dental material in your waiting area for patients to read. The more knowledge your patients have, the more easily they will see the value of your treatment plan. We have some suggestions here.
Make it a team effort
Don’t Just Say it, Show it
Give Them Time to Think
Get around the Financial Roadblock
Many patients may want treatment but may feel that they have to say no to your treatment plan for financial reasons. Give them some options! This doesn’t mean extending long-term in-house financing, but reach out to reputable healthcare financial partners that can offer payment options for your patients.
Patient education not only helps in treatment plan consent, but also improves the patient’s dental IQ. Be a resource for your patients.